Schmidt Periodicals GmbH
 American Marketing Association

American Marketing Association

 American Marketing Association

Una lista de las revistas que mantenemos en stock, según el acuerdo.

Haga clic en el título para pedir un presupuesto, sea de la colección, sea de partes,
volúmenes sueltos o continuaciones hasta el presente.

JOURNAL OF INTERNATIONAL MARKETING

1069-031X

Vols. 1-19. Chicago, 1993-2011. Mostly reprint. $ 2.800

  • Per volume $ 165

- JOURNAL OF INTERNATIONAL MARKETING is dedicated to advancing international marketing practice, research and theory.

Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo

JOURNAL OF MARKETING

0022-2429

Vols. 1-75. Chicago, 1936/37-2011. Mostly reprint. $ 5.100

  • Vols. 1-63. 1936/37-1999 Per volume $ 75
  • Vols. 64-71. 2000-2007 Per volume $ 120
  • Vols. 72-75. 2008-2011 Per volume $ 180

- JOURNAL OF MARKETING is the official publication of the American Marketing Association. It includes research articles that must provide a practical link to an application. Artices must be theoretically sound, provide new information or a fresh insight into an unsolved problem, and benefit both practitioner and academicians. Articles tend to be thoughtful, well researched and interesting. There are lengthy book reviews (Katz).

JOURNAL OF PUBLIC POLICY AND MARKETING

0743-9156

American Marketing Association

Vols. 1-30. Chicago, 1982-2011. Mostly reprint. $ 3.400

  • Per volume $ 125

- Formerly published as JOURNAL OF MARKETING AND PUBLIC POLICY

- JOURNAL OF PUBLIC POLICY AND MARKETING covers the public policy, legal, and regulatory activities related to the marketing arena. For more than 20 years, it has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

Sole agent for Japan: Yushodo Co. Ltd., Tokyo

MARKETING HEALTH SERVICES

1094-1304

Vols. 1-31. Chicago, 1980/81-2011. Mostly reprint. $ 2.800

  • Per volume $ 100

- Formerly published as JOURNAL OF HEALTH CARE MARKETING

- MARKETING HEALTH SERVICES is geared to meet the needs of health care marketers with articles from professionals on provocative and relevant topics.

Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo

MARKETING MANAGEMENT

1061-3846

Vols. 1-20. Chicago, 1992/93-2011. Mostly reprint. $ 2.200

  • Per volume $ 120

- MARKETING MANAGEMENT is published for senior marketing management in the production and service markets. It focuses on analysis, real marketplace applications, as well as insider and senior-level insights and opinions on the issues and trends facing today's business professionals.

Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo

MARKETING RESEARCH

1040-8460

A magazine of management and applications

Vols. 1-23. Chicago, 1989-2011. Mostly reprint. $ 2.600

  • Per volume $ 125

- In the core title MARKETING RESEARCH, the AMA seeks to promote a "new and broader definition of marketing." The emphasis is on the advancement of the theoretical base of marketing science. Aimed at market research academicians and practitioners, each issue contains several clearly written articles on the practical aspects of marketing research. Feature articles often examine cyber-research including techniques, softwares, methods, and models for data mining. Regular departments focus on software reviews, legislative and regulatory issues, secondary research, research methods, and data collections (Katz).

Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo

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