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JOURNAL OF MARKETING
Vols. 1-77. Chicago, 1936/37-2013. Mostly reprint. $ 7000
- Vols. 1-63. 1936/37-1999. Per volume $ 90
- Vols. 64-71. 2000-2007. Per volume $ 140
- Vols. 72-77. 2008-2013. Per volume $ 320
- JOURNAL OF MARKETING is the official publication of the American Marketing Association. It includes research articles that must provide a practical link to an application. Artices must be theoretically sound, provide new information or a fresh insight into an unsolved problem, and benefit both practitioner and academicians. Articles tend to be thoughtful, well researched and interesting. There are lengthy book reviews (Katz).
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Published by American Marketing Association
One of the journals for which we hold backstock management and/or reprint agreements.