Journal Reprint - Back Volumes in Stock

JOURNAL OF INTERNATIONAL CONSUMER MARKETING [0896-1530]

- Formerly published as INTERNATIONAL JOURNAL OF CROSS-CULTURAL CONSUMER BEHAVIOR.

- JOURNAL OF INTERNATIONAL CONSUMER MARKETING publishes articles written by practitioners and public policymakers as well as academicians from a variety of countries. Offers managerial insights to practicing international business persons as well as to policymakers in governments and international agencies and organizations to enable them to formulate need-oriented action programs and policies.

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