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JOURNAL OF INTERACTIVE MARKETING
Vols. 1-21. New York, 1987-2007. Mostly reprint. $ 4,750
- Per volume $ 250.-
Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo
- Formerly published as JOURNAL OF DIRECT MARKETING
- The practical focus of JOURNAL OF INTERACTIVE MARKETING is on assisting direct marketing practitioners in their daily endeavors. Articles provide success stories and failure analysis, statistics, research reports from academicians and marketing professionals, abstracts from other direct marketing publications, and special reports on overseas direct marketing (Katz).