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JOURNAL OF CONSUMER PSYCHOLOGY
Vols. 1-22. Mahwah, 1992-2012. $ 3,950
- Per volume $ 200.-
Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo
- JOURNAL OF CONSUMER PSYCHOLOGY publishes original data and theoretical, methodological and review papers on the role of advertising in consumer psychology, the development and change of consumer attitudes, choice and decision processes.