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JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT

1741-2439

Vols. 1-19. All publ. London, 1993/94-2012. Partly reprint. $ 5500

  • Vols. 1-15. 1993/94-2007/08. Per volume $ 310
  • Vols. 16-19. 2009-2012. Per volume $ 360

Continued in JOURNAL OF MARKETING ANALYTICS from 2013.

- Formerly published as JOURNAL OF DATABASE MARKETING.

Merged with JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING

into JOURNAL OF MARKETING ANALYTICS.

- JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT provides systematic, comprehensive coverage of the latest techniques, ideas and developments in data sourcing.

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Published by Palgrave Macmillan Ltd.

Palgrave Macmillan Ltd., now supplied by Springer, hold journals from the current and previous two years. We hold all older back volumes and can supply high quality reprints for most volumes that were previously out-of-print.