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JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

2040-7122

Vols. 1-9. Bradford, 2007-2015. $ 1900

  • Per volume $ 230

- Formerly published as DIRECT MARKETING (BRADFORD)

- JOURNAL OF RESEARCH IN INTERACTIVE MARKETING provides a unique outlet for increasing the understanding direct marketing and multi-channel marketing activities through both basic research as well as applied aspects of these activities.

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