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JOURNAL OF CUSTOMER BEHAVIOUR
Vols. 1-12. London, 2002-2013. $ 3200
- Vols. 1-6. 2002-2007. Per volume $ 280
- Vols. 7-12. 2008-2013. Per volume $ 320
- Founded in 2001, the JOURNAL OF CUSTOMER BEHAVIOUR (JCB) is designed to bridge the gap between consumer behaviour and organisational buyer behaviour.
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