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JOURNAL OF SOCIAL MARKETING
Vols. 1-6. Bingley, 2011-2016. $ 2100
- Per volume $ 380
- The JOURNAL OPF SOCIAL MARKETING publishes research that showcases the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioural change in a targeted audience on a temporary or permanent basis to achieve a social goal.
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