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JOURNAL OF SOCIAL MARKETING

2042-6763

Vols. 1-4. Bingley, 2011-2014. $ 1400

  • Per volume $ 380

- The JOURNAL OPF SOCIAL MARKETING publishes research that showcases the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioural change in a targeted audience on a temporary or permanent basis to achieve a social goal.

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