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MARKETING INTELLIGENCE AND PLANNING

0263-4503

Vols. 1-32. Bradford, 1983-2014. Mostly reprint. $ 9200

  • Vols. 1-6. 1983-1988. Per volume $ 200
  • Vols. 7-25. 1989-2007. Per volume $ 330
  • Vols. 26-32. 2008-2014. Per volume $ 400

- MARKETING INTELLIGENCE AND PLANNING aims to help the marketing researcher and practitioner increase marketing effectiveness. Covers strategic planning, advertising effectiveness research, understanding buyer behavior, technological forecasting, the effective use of concept testing and more.

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Published by Emerald Group Publishing Limited

Emerald holds journals from the current and previous year. We hold all older back volumes and can supply high quality reprints for most volumes that were previously out-of-print.