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A magazine of management and applications
Vols. 1-26. Chicago, 1989-2014. Mostly reprint. $ 3300
- Vols. 1-19. 1989-2007. Per volume $ 140
- Vols. 20-26. 2008-2014. Per volume $ 150
Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo
- Previously MARKETING RESEARCH.
- In the core title MARKETING INSIGHTS, the AMA seeks to promote a "new and broader definition of marketing." The emphasis is on the advancement of the theoretical base of marketing science. Aimed at market research academicians and practitioners, each issue contains several clearly written articles on the practical aspects of marketing research. Feature articles often examine cyber-research including techniques, softwares, methods, and models for data mining. Regular departments focus on software reviews, legislative and regulatory issues, secondary research, research methods, and data collections (Katz).
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Published by American Marketing Association
One of the journals for which we hold backstock management and/or reprint agreements.