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MARKETING THEORY

1470-5931

An international review

Vols. 1-14. London, 2001-2014. Partly reprint. $ 4200

  • Vols. 1-7. 2001-2007. Per volume $ 310
  • Vols. 8-14. 2008-2014. Per volume $ 360

- MARKETING THEORY publishes theory and research at the forefront of current and emergent developments in marketing. Issues covered include modern and post-modern representations of marketing, radical assessments of contemporary marketing theory and practice, the ethics of marketing, ethnicity and cultural identity, competing histories of marketing thought and critical accounts of marketing in society.

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