SPORT MARKETING QUARTERLY [1061-6934]

• For professionals in the business of marketing sport
• Vols. 1-15. Morgantown, 1992-2006. Partly reprint.
• Complete set $ 1,650.-
• Per volume $ 125.-

- The scholarly SPORT MARKETING QUARTERLY publishes sports-marketing research to advance the knowledge of practicing sports-marketing professionals as it "strives to deliver the latest marketing ideas to those involved in the sports industry" (Katz).

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