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SPORT MARKETING QUARTERLY
For professionals in the business of marketing sport
Vols. 1-19. Morgantown, 1992-2010. Mostly reprint. $ 3,435
- Vols. 1-12. 1992-2003. Per volume $ 140.-
- Vols. 13-19. 2002-2010. Per volume $ 295.-
Sole agent for Japan: Maruzen-Yushodo Co. Ltd., Tokyo
- The scholarly SPORT MARKETING QUARTERLY publishes sports-marketing research to advance the knowledge of practicing sports-marketing professionals as it "strives to deliver the latest marketing ideas to those involved in the sports industry" (Katz).