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Vols. 1-16. Bradford, 1999/2000-2015. Partly reprint. $ 4800
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- Formerly published as INTERNATIONAL JOURNAL OF ADVERTISING AND
MARKETING TO CHILDREN
- YOUNG CONSUMERS draws on the experience and knowledge of kids and youth marketers, advertising agencies, market researchers and the very best academic research. It provides practical guidance on the latest ideas alongside articles that represent fundamental new thinking.
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