Vols. 1-29 1989/90-2018. Reprint.
Set price $ 7,900
- Vols. 1-18. 1989/90-2007. Per volume $ 290
- Vols. 19-29. 2008-2018. Per volume $ 320
- This is typical of the many "letters" journals in the sciences, in that it takes research reports and produces them quickly and in few words. As a result, MARKETING LETTERS provides scholars with quick access to current methodologies and related research that would be impossible in scholarly journals with a much longer review process. Articles present research into a broad spectrum of theoretical issues, such as customer satisfaction, ethics, and market efficiency. Recent articles look at attribute variation, conjoint methods, correction processes in consumer choice, source crediblity, and urban legends (Katz).
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