EUROPEAN JOURNAL OF MARKETING
Vols. 1-54. Bradford, 1967-2020. Reprint.
Set price $ 16,000
- Vols. 1-19. 1967-1985. Per volume $ 180
- Vols. 20-54. 1986-2020. Per volume $ 450
- Formerly published as BRITISH JOURNAL OF MARKETING.
- Emerging trends in European markets and methods of taking advantages of those changes are offered in EUROPEAN JOURNAL OF MARKETING in short features and longer articles. With the emergence of one Europe, the necessity for appreciating the various ethnic and economic tides is imperative. The publisher seems to answer at least some of the ongoing questions as well as to suggest possible problems emerging in the next century (Katz).
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