INTERNATIONAL JOURNAL OF ADVERTISING
Vols. 1-37. Abingdon, 1982-2018. Reprint.
Set price $ 9,200
- Vols. 1-13. 1982-1994. Per volume $ 220
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- INTERNATIONAL JOURNAL OF ADVERTISING is a unique source of authoritative analysis and international coverage of all aspects of advertising and marketing, from both the academic and practitioner perspectives. The Journal's aim is to present articles that have originality, depth and clarity of insight into significant issues and developments of interest to advertising and related industries.
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