INTERNATIONAL JOURNAL OF BANK MARKETING
Vols. 1-36. Bradford, 1983-2018. Mostly reprint.
Set price $ 12,000
- Vols. 1-25. 1983-2007. Per volume $ 345
- Vols. 26-36. 2008-2018. Per volume $ 400
- INTERNATIONAL JOURNAL OF BANK MARKETING aims to present the latest innovations and research findings of relevance to bank marketers. Focuses on the adoption and implementation of marketing planning and management in personal, corporate and international banking.
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