JOURNAL OF MARKETING
Vols. 1-83. Chicago, 1936/37-2019. Reprint.
Set price $ 9,400
- Vols. 1-63. 1936/37-1999. Per volume $ 100
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- JOURNAL OF MARKETING is the official publication of the American Marketing Association. It includes research articles that must provide a practical link to an application. Artices must be theoretically sound, provide new information or a fresh insight into an unsolved problem, and benefit both practitioner and academicians. Articles tend to be thoughtful, well researched and interesting. There are lengthy book reviews (Katz).
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