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JOURNAL OF ADVERTISING
The quarterly review of marketing communications
Vols. 1-45. Clemson, 1972-2016. Partly reprint. $ 4700
- Vols. 1-36. 1972-2007. Per volume $ 120
- Vols. 37-45. 2008-2016. Per volume $ 140
- JOURNAL OF ADVERTISING cleaves closely to the classic academic model: The articles are all well footnoted and abstracted. They are very theoretical with extensive use of statistics and well-defined methodologies. This title is also concerned with pertinent topics (Katz).
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