JOURNAL OF MARKETING RESEARCH
Vols. 1-55. Chicago, 1964-2018. Mostly reprint.
Set price $ 6,100
- Vols. 1-44. 1964-2007. Per volume $ 100
- Vols. 45-55. 2008-2018. Per volume $ 250
- JOURNAL OF MARKETING RESEARCH covers methodology and problems of research in marketing, discusses current trends and experiments in social psychology and other behavioral sciences as they affect marketing.
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