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JOURNAL OF INTERACTIVE MARKETING

Vols. 1-21. New York, 1987-2007. Mostly reprint.

Set price $ 4,750

  • Per volume $ 250.-

ISSN 1094-9968

- Formerly published as JOURNAL OF DIRECT MARKETING

- The practical focus of JOURNAL OF INTERACTIVE MARKETING is on assisting direct marketing practitioners in their daily endeavors. Articles provide success stories and failure analysis, statistics, research reports from academicians and marketing professionals, abstracts from other direct marketing publications, and special reports on overseas direct marketing (Katz).

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