JOURNAL OF INTERACTIVE MARKETING
Vols. 1-21. New York, 1987-2007. Mostly reprint.
Set price $ 4,750
Single volumes may be available. Please inquire.
Prices for later volumes on request.
- Formerly published as JOURNAL OF DIRECT MARKETING
- The practical focus of JOURNAL OF INTERACTIVE MARKETING is on assisting direct marketing practitioners in their daily endeavors. Articles provide success stories and failure analysis, statistics, research reports from academicians and marketing professionals, abstracts from other direct marketing publications, and special reports on overseas direct marketing (Katz).
Sole agent for Japan: Far Eastern Booksellers Ltd., Tokyo
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