JOURNAL OF SERVICES MARKETING
Vols. 1-33. Bradford, 1987-2019. Mostly reprint.
Set price $ 8,900
- Vols. 1-9. 1987-1995. Per volume $ 210
- Vols. 10-21. 1996-2007. Per volume $ 320
- Vols. 22-33. 2008-2019. Per volume $ 350
- The international JOURNAL OF SERVICES MARKETING provides research reports on a variety of topics related to all aspects of the service economy, including benchmarking, customer perception, customer satisfaction, quality and performance, marketing operations and marketing management, and advertising for service enterprises. The Internet, software, technology, models, and methods are also discussed (Katz).
Sole agent for Japan: Maruzen-Yushodo Co. Ltd., Tokyo
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