JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING
Vols. 1-20. All publ. London, 1992/93-2012. Partly reprint.
Set price $ 6,400
- Vols. 1-16. 1992/93-2007/08. Per volume $ 345
- Vols. 17-20. 2009-2012. Per volume $ 400
Continued in Journal of Marketing Analytics from 2013.
- Merged with JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT to JOURNAL OF MARKETING ANALYTICS.
- JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING publishes rigorous papers on practical matters that allow marketers to measure and target their prospective and existing customers more effectively and efficiently.
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