JOURNAL OF MARKETING THEORY AND PRACTICE
Vols. 2-28. Armonk, 1993-2020.
Set price $ 4,400
- Per volume $ 180
ISSN 1069-6679
- JOURNAL OF MARKETING THEORY AND PRACTICE provide an outlet for quality scholarly research across a broad range of marketing subjects - with the important caveat that tying the work to managerial application is essential for publication.
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