JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
Vols. 1-13. Bradford, 2007-2019.
Set price $ 3,000
- Per volume $ 255
- Formerly published as DIRECT MARKETING (BRADFORD)
- JOURNAL OF RESEARCH IN INTERACTIVE MARKETING provides a unique outlet for increasing the understanding direct marketing and multi-channel marketing activities through both basic research as well as applied aspects of these activities.
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