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JOURNAL OF CUSTOMER BEHAVIOUR
Vols. 1-16. London, 2002-2017. $ 4900
- Vols. 1-6. 2002-2007. Per volume $ 310
- Vols. 7-16. 2008-2017. Per volume $ 355
- Founded in 2001, the JOURNAL OF CUSTOMER BEHAVIOUR (JCB) is designed to bridge the gap between consumer behaviour and organisational buyer behaviour.
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