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JOURNAL OF HISTORICAL RESEARCH IN MARKETING

Vols. 1-10. Bingley, 2009-2018.

Set price $ 2,500

  • Per volume $ 280

ISSN 1755-750X

- The JOURNAL OF HISTORICAL RESEARCH IN MARKETING focuses entirely on marketing history and the history of marketing thought. Marketing is defined broadly to include the activities involved in commercial exchange and other commercial-like activities.

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