MARKETING INTELLIGENCE AND PLANNING
Vols. 1-37. Bradford, 1983-2019. Mostly reprint.
Set price $ 12,000
- Vols. 1-6. 1983-1988. Per volume $ 220
- Vols. 7-25. 1989-2007. Per volume $ 365
- Vols. 26-37. 2008-2019. Per volume $ 440
- MARKETING INTELLIGENCE AND PLANNING aims to help the marketing researcher and practitioner increase marketing effectiveness. Covers strategic planning, advertising effectiveness research, understanding buyer behavior, technological forecasting, the effective use of concept testing and more.
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