MARKETING THEORY
Vols. 1-20. London, 2001-2020. Partly reprint.
Set price $ 6,900
ISSN 1470-5931
- MARKETING THEORY publishes theory and research at the forefront of current and emergent developments in marketing. Issues covered include modern and post-modern representations of marketing, radical assessments of contemporary marketing theory and practice, the ethics of marketing, ethnicity and cultural identity, competing histories of marketing thought and critical accounts of marketing in society.
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Published by Sage Publications Ltd. (UK)
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